Effective Date: : 22nd Feb 2026
How To Ireland (“we,” “our,” “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, process, store, and share information when you visit or use our website, subscribe to newsletters, engage with content, or interact with our services.
Information We Collect
We collect information in the following categories:
a. Personal Information
- Name, email address, phone number, postal address, and other details you provide via contact forms, newsletter subscriptions, or service requests.
b. Technical and Usage Data
- IP address, browser type and version, operating system, device information, pages visited, time spent, click patterns, referral URLs, and other usage statistics.
c. Cookies and Tracking Technologies
- Data collected via cookies, pixels, local storage, or similar technologies to improve website performance, analyse traffic, and personalise content.
- Types of cookies include:
- Strictly Necessary Cookies – essential for website functionality.
- Performance/Analytics Cookies – anonymous statistics (e.g., Google Analytics).
- Functionality Cookies – store preferences and settings.
- Advertising/Targeting Cookies – track user interests for personalised ads (e.g., Google Ads, Facebook Pixel).
d. Third-Party Services
- Data may be collected through integrations such as Google Analytics, Google Ads, Facebook Pixel, email marketing platforms, and social media widgets.
e. Communications
- Information contained in emails, contact forms, comments, or any correspondence with How To Ireland.
How We Use Your Information
We use your information for purposes including:
- Providing and improving our content, guides, and services.
- Responding to inquiries or requests.
- Sending newsletters or marketing communications with your consent.
- Monitoring site usage, performance, and analytics.
- Displaying relevant advertising or affiliate promotions.
- Complying with legal obligations and preventing fraud or abuse.
Legal Basis for Processing (GDPR)
For users in the EU, we rely on the following lawful bases:
- Consent – for newsletters, cookies, and marketing communications.
- Contractual necessity – to provide requested services.
- Legal obligation – to comply with Irish/EU law.
- Legitimate interests – for website operations, security, analytics, and personalised advertising.
Sharing and Disclosure
We do not sell personal data. We may share information with:
- Service Providers – hosting, analytics, email platforms, and ad networks.
- Legal Requirements – to comply with laws or legal processes.
- Business Transfers – mergers, acquisitions, or asset sales.
- Aggregated or Anonymised Data – for research or reporting.
All third parties are required to maintain confidentiality and process data only as necessary.
Data Retention
- Contact information and newsletter subscriptions: until you unsubscribe or request deletion.
- Transactional and financial records: as required by law (usually 6-7 years).
- Analytics and usage data: generally up to 24 months, anonymised thereafter.
Security Measures
We implement appropriate technical and organisational safeguards, including:
- HTTPS/SSL encryption for website communications.
- Secure server hosting, firewalls, and access controls.
- Regular software updates and security audits.
- While we strive to protect data, absolute security cannot be guaranteed.
No system is completely secure. While we strive to protect your data, we cannot guarantee absolute security.
User Rights (GDPR & CCPA)
YouYou have the right to:
- Access, correct, or delete your personal data.
- Restrict or object to processing.
- Receive a portable copy of your data.
- Withdraw consent at any time.
- Opt out of the sale or sharing of personal data (California residents).
Requests can be made via [email protected]. Verification may be required. We will respond within 30 days unless law allows longer.
Cookies and Tracking Consent
- We use cookies for site functionality, analytics, and personalised advertising.
- Users can manage, reject, or withdraw cookie consent via the cookie banner or browser settings.
- For more details, see our Cookie Policy.
- You can also opt out of personalised Google Ads at https://www.google.com/settings/ads/.
Affiliate Links and Advertising
- How To Ireland may display affiliate links and advertising. Clicking may earn us a commission at no extra cost.
- Affiliate tracking may use cookies, but personal data is anonymised unless required for purchase tracking.
- Advertising content is clearly distinguished from editorial content.
See our Advertising & Affiliate Disclosure for more information
Third-Party Links
- We may link to external websites.
- We are not responsible for their privacy practices or content.
- Users should review third-party privacy policies before sharing personal information.
International Data Transfers
- Some service providers may process data outside the EEA.
- Transfers are only made when adequate safeguards are in place, including EU-approved mechanisms.
Children’s Privacy
- Any data discovered will be deleted promptly.
- We do not knowingly collect data from children under 13.
- Our content is not directed at children.
Changes to This Privacy Policy
- We may update this Privacy Policy.
- Updates are posted with the revised effective date.
- Continued use of the website constitutes acceptance of the updated Privacy Policy
Contact Us
For questions, concerns, or to exercise your privacy rights:
How To Ireland
Email: [email protected]
Address: Dublin, Ireland
Consent
By using our website, you consent to this Privacy Policy and the collection, use, and sharing of your information as described above.